2023 Mercedes EQE 500 SUV takes a gentle glide path
The path to electrification, for some automakers, doesn’t come with a lot of guardrails. The auto world has seen a fusillade of new EV brands—and some have already run out of rocket fuel, in the form of dollars and runway. There’s an EV brand reckoning coming, and it won’t be pretty or cheap.
Other brands like Mercedes-Benz, have more skin in the automotive game, and have taken a more cautious approach. Their EV glide path has to taper off gas-powered SUVs while it boosts and amplifies its maiden electric vehicles. They need to soar, without strangling off the moneymaking part of the business. They have to hope it all works out nearly perfectly.
The
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