Mahindra XUV700 price ADAS Scorpio N XUV300

Happy with the response for ADAS on the XUV700, Mahindra is looking to democratise the tech.

Advanced Driver Assistance Systems or ADAS is fast gaining acceptance amongst Mahindra SUV buyers. According to the company, a relatively high percentage of its over 1,00,000 XUV700 customers have opted for the system, however, Mahindra isn’t saying exactly how many. On the XUV700 ADAS includes lane keep assist, front collision warning, smart pilot assist, automatic emergency braking, adaptive cruise control, high beam assist and traffic sign recognition.

1. Future Mahindras will get Level 2 Driving Automation
2. Scorpio N, XUV300 could get ADAS
3. Majority of XUV700 customers have opted for ADAS tech

ADAS a key buying factor on XUV700

Few people at Mahindra expected the XUV700’s ADAS systems to draw so many customers. Rajesh Jejurikar, ED and CEO of the automobile business said that he was personally surprised with the demand. “Our top-of-the-line XUV model is doing exceptionally well,” he explains “and customers say ADAS is a key factor when making the purchase decision.” The goal of ADAS, according to Jejurikar, is to provide the customer with greater comfort and safety, and he says is one of the prime reasons why Mahindra customers are willing to pay the extra amount for this technology.

In must be noted however that ADAS comes bundled along with other features on the top spec AX7 variant and is not sold separately as a feature add-on. Thus demand for ADAS could also be driven by the strong desire to have the top end or fully loaded version, which is a fact for most cars today. Honda too